Breast feeding ads

Whatever happened to being honest and having it be ok? I am a strong believer in being truthful, honest, and getting to the point. Myself, am blunt honest to the point where people don't ask me for advice anymore. Enough of the sugar-coating bs that takes over peoples minds, seeing only artificial makeovers of the truth. Breast feeding is beneficial and essential in my eyes and I don't understand how that could be argued. Isn't it already obvious that breast feeding is the way to go? So why with the ads that have to describe and allocate breast feeding, I thought it would be understood that breast feeding is best. If ads are going to be out to the general public I would want them honest and to the point, the feeling of fear might actually jumpstart people into doing the right thing. Offending people is going to happen regardless of any situation so just put out ads that will get a general point across. People are not going to be happy but maybe the ad will do its job if its completely blunt to the point where you do have to critically think about the issue. Having a good image would be nice, but it will never be accessible. For the HHS I could see it being important, but I would want the image to also be truthful I would much rather have an honest somewhat offending ad campaign then to be know as a nice liar.