I believe the original ads in the article were a little bit harsh. Mothers tend to panic greatly when they feel they are doing something wrong that will harm their child in any way. If there are harsh images like insulin syringes and inhalers with nipples and pretty much saying that, if you don't breast feed you child will end up with something, parents will freak out. Putting out there softer like they changed to, which states the benefits, instead of harsh pictures will prevent these worries and immediate decisions.
Also from the formula manufacturers point of view the earlier ads, in around about way, say that formula was not good for babies. If the earlier ads would have their way mothers would have jumped and not bought formula and budget, business wise for formula companies it would not have been a good thing. These businesses would have lost mega money, so they were only defending themselves.
As for weather the ad campaigns should go on or not. I believe they should but not as harshly as the images. They should just keep educating and teaching about how breast feeding can be a very helthy and important part of a babies life.
i agree that the original ads were harsh--as they were intended to be--but these types have been shown to be effective. if the softer ads were intended to be less worrisome to mothers (and the formula industry, of course), why do you think they were less effective than the scary, "edgy" ads?
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