It seems that special interests were able to take what might have been an effective PSA about breast feeding that changed so it was not. The formula companies fear of loss of profits caused them to ask congress men and women to step in and change the add so it was softer.
My thoughts are that US health and human services does have an obligation to help to inform people of the benefits of breast feeding. The US government helps to pay for add about, the dangers of smoking, drinking and driving, meth, texting and driving as well as other things that could be seen as detrimental to peoples health.
I think that if ads like the first were to be put out they would have to accompanied with local educators as well as an acceptance of breastfeeding. If you place an ad about the benefits of breast feeding before society is ready to accept breast feeding it does not seem like it would be a very effective add campaign.
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