The original ad was revamped to provide positive information
in a manner that was not as offensive to individuals who chose not to breast
feed and the makers of infant formula.
The attention grabbing ad was pulled because of the photos used and the
insinutation that if you didn’t breast feed you were causing damage to your
children. The infant formula companies
opposed the ad because it could have a huge impact on their business and implied
that infant formula was not as good for your children as breast milk. The ad was changed to make its statement in a
calmer fashion allowing the message on breast feeding benefits to be spread
across the country.
It is important for the Department of Health and Human
Services to provide accurate useful information regarding the benefits of
breastfeeding to the public. It is their
job to provide this information so individuals can make an informed decision
without feeling pressured by one side or the other.
In the future the Department of Health and Human Services
should look as all aspects of an ad before they move forward with a specific
campaign. If they can argue every point
they want to make without using harsh or negative attention grabbing tactics
they may be more successful in the long run.
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