Friday, October 11, 2013

Breastfeeding and the Failed Campaign

I believe that the battle between formula and breastfeeding is a lot more complex than the article stated.  One item that was touched on briefly in the breastfeeding article is the benefits of breastfeeding to the baby’s immune system.  For the first six months, the baby’s immune system is non-existent.  The baby is vulnerable to a slew of infections that can compromise its developing body.  Breastfeeding prevents ear infections that can destroy a baby’s ability to hear.  Other illnesses that are prevented include pneumonia, meningitis, and urinary tract infections.  Even after when the baby transitions from the pre-natal phase and into early development, the baby still has to fight to live, and the smallest infection can lead to serious health issues or even death.  Breastfeeding provides the best health options for newborns.http://www.healthychildren.org/English/ages-stages/baby/breastfeeding/pages/Breastfeeding-Benefits-Your-Baby's-Immune-System.aspx




 The article also pointed out the frightening messaging campaign that the Department of Health and Human Services was a frightening messaging campaign.  This message was toned down after an aggressive campaign.  You cannot frighten a public into trusting you, it’s too Orwellian.  The government failed to recognize in a post 9/11 world, the public was already frightened; it didn’t need to be frightened any further.

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